Last week I posted part 1 with the first six of 12 top tips to boost your LinkedIn profile.
This is part 2.
1 Use the Featured Media section
In Featured Media, you get the chance to highlight projects that you have worked on. You can include all kinds of things including PDFs, videos, website, reports, blogs and news articles, so make the most of it and remember to keep content relevant to the roles that you are targeting.
2 Skills and keywords
Ensure you add your skills to the Skills section in your LinkedIn profile. Not only do they show what you can do, but they also work as keywords in recruiter searches. As with your CV (which you are of course optimising by using relevant keywords from the targeted role job ad, aren’t you?), use appropriate keywords for the industry/role that you are targeting.
3 Get other people’s help
You’ve gone to all the trouble of having a dynamic and engaging Linkedin profile, so give it a chance and put it out there by maximising your LinkedIn connections. Ask them for skill endorsements. And more importantly, ask them for recommendations which are essentially professional references that will always be on display when someone looks at your Linkedin profile. And boost the likelihood of them doing it by including a personal note to give them an angle on what you’d like them to write. Perhaps referring to a project that you worked on together. Help them to help you.
4 Use lesser-used sections on your profile
Most people focus on the About section and the Header sections. However to optimise your Linkedin profile even further, add language skills (including fluency levels) and volunteering to your Accomplishments section.
Add professional qualifications and online ones such as LinkedIn Learning to your Licences and Certifications sections. This gives your profile more depth, variety and also indicates your professional interests and ambition to develop your career.
5 Grow your network
Be visible on LinkedIn. As with all social media, like, comment, reply, connect and share. Be present. Don’t do what most people do and just ‘be there’. It’s vital that you engage to raise your profile.
Do you know your stuff?
Then, show it.
Help people who could be your future clients, colleagues and employers. Write posts and articles. Get your name and your profile out there and the LinkedIn algorithm will love you all the more and your profile will get more exposure.
6 Be strategic with your LinkedIn time
To get the most out of the platform, I strongly recommend being more active on a more regular basis. It only needs 10-15mins a day.
And be strategic and focused with that time.
It’s like going to the gym. 15 mins a day is far more effective than 3 hours a month.
For example, each day decide what you are going to do on LinkedIn. Like 5 posts, join 5 groups, comment on 5 posts or even be brave and write a post to position yourself as an expert in your field. Use 3-4 relevant hashtags.
As with all social media platforms, consistency is key to getting the most out of the platform.
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There you go, 12 ways to maximise your LinkedIn profile. If you would like help with getting the most out of your CV or LinkedIn profile, get in touch.
Email jncvuk@gmail.com
LinkedIn Jason Newton
Header photo Evi Radauscher on Unsplash
Other photo Nastya Dulhiier on Unsplash
jncv.co.uk 
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